Business awareness

In a responsive organisation, people are the key. They have to understand what being responsive means and have a commercial business awareness that allows them to be so. For example senior managers need to plan marketing strategies, forecast labour market needs and develop top-level relationships with decision makers in a company, practitioners can ensure learning meets both the employer’s and employee’s needs, support and administrative staff should know how to provide appropriate customer care to keep employers satisfied with the overall service they get from your organisation. All of these activities require your staff to have a level of business awareness.

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Instructions for using the Directional Policy Matrix (208 KB)Downloadable file
Instructions for using a strategic planning tool (the Directional Planning Matrix) to analyse partners’ competitive advantage

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