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Contact history management
Employers are busy people and prefer a one-person contact with you. It is important therefore that to try to meet this you manage and record the contact you have with each employer, and that this information is accessible by all relevant staff. You will need to consider providing a designated contact, providing clear channels of communications within the organisation and with other partners, keeping information systems relating to employers up to date, providing regular updates on new opportunities of relevance to firms, and external drivers for training, such as legislation and funding.
The creation of an appropriate database or customer relationship management system (CRM) therefore will allow a single checkpoint on contact history. However a CRM or database will only be as good as the people who use it. So careful planning is required to ensure how information is collated and disseminated, to whom and how this is used.
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